The Story of Jolie

1. Background & the problem

Like so many women, Élodie struggled with her skin and hair for years without really knowing why.

After every shower, her skin would feel dry, tight and itchy, often marked with redness. Her hair lost its shine, became brittle and broke easily — no matter how many treatments, masks or “miracle” serums she tried.

She switched from one moisturiser to another, from shampoo to shampoo, always chasing the next promise. But nothing worked.

Until one day, her dermatologist said something that changed everything:

“You can use all the products in the world, but if the water in your shower is harsh, you’re not tackling the real problem.”

That was the turning point. Élodie realised the issue wasn’t her. It was the water.

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2. Finding the solution

She began researching and discovered that shower water often contains chlorine, heavy metals and chemical contaminants. These are known to cause dryness, irritation, hair thinning and even flare-ups of acne or eczema.

It all started to make sense.

Élodie tried several filtered shower heads, but most were:

• too complicated to install,

• not very effective at filtering,

• reduced the water pressure, or

• simply unattractive in design.

Nothing truly worked. So she thought to herself:

👉 “If it doesn’t exist, I’ll create it.”

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3. Innovation & development

With the support of dermatologists and water filtration experts, Élodie developed what would become Jolie:

• Advanced filtration technology (KDF-55 + calcium sulfite + PP cotton) proven to remove up to 98.7% of chlorine and 90% of heavy metals.

• A design that boosts water pressure, even in homes with low flow.

• A sleek, modern product that is easy to install in just 3 minutes, no tools required.

Months of testing, prototypes and lab analysis followed, until she found the perfect balance of effectiveness, beauty and simplicity.

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4. Impact & mission

The first time Élodie showered with Jolie, she noticed the difference instantly. Her skin felt comfortable again. Her hair was softer. Within weeks, redness faded, her hair regained its strength and natural shine. For the first time, she saw a real transformation — at the source.

Today, Jolie is more than just a shower head.

It’s a quiet revolution in the bathroom. Every shower becomes a treatment — a wellbeing ritual that protects your skin and hair from the very start.

Our mission is simple:

To give every woman the chance to feel confident, radiant and at ease in her own skin — starting with cleaner, kinder water.

Because beauty begins with water.

Élodie